Led by Designer Amrita Sabat, UTKALAMRITA a renowned designer brand based on Odisha handlooms, textiles and traditional curations had their first ever runway debut at the ramp of Bhubaneswar Runway Week Season 10 at WelcomHotel by ITC on 7th April, 2024.
UtkalAmrita came up with the theme of “Divyachitra Collection”, where timeless tales meet contemporary elegance. Reviving Odisha Pattachitra in contemporary style, we employ golden line art, elevating the narrative of Ramayana on saree anchals. With every weave, relive the enchanting narratives of Lord Rama, Sita, and their divine journey, seamlessly blending tradition with modern allure.
Internationally renowned Odissi Dancer, Saswat Joshi and Ollywood Actress Jagruti Rath graced the ramp as the showstopper for the sequence.