Tata Motors launches ‘Grahak Samvaad 2020’ to enhance customer experience


Odisha News Today Bureau:

Strengthening its commitment to enhance the customer experience and to offer world-class products, Tata Motors, India’s largest commercial vehicle manufacturer, has announced the GrahakSamvaad 2020 from 23rd to 31st October 2020. Tata Motors will also be rolling out a nationwide service campaign, the Grahak Seva Mahotsav from 1st November until 30thNovember2020 and will be celebrating the National Customer Care Day on 23rd October 2020. Popular amongst the customers and channel partners, these initiatives include customer feedback sessions, felicitation of channel partners and nationwide check-up camp of all Tata Motor’s commercial vehicles. Over the years, the Tata Motors have witnessed thousands of customers visiting daily and benefiting from this program.

This year, Tata Motors is focusing to provide its commercial vehicle customers with a hassle-free service experience during the pandemic. The company is consistently striving to the best of its capabilities to engage with customers and fleet operators to provide them with the best-in-class service experience.

Grahak Samvaad campaign is a customer engagement program scheduled from 23rd to 31st October 2020. The program educates the customers about the company’s innovative offeringslaunched in 2020 such as uptime guarantee with its AMC packages and TATguarantee (turnaround time)along with the latest launch of upgraded BS6 range of vehicles. Tata Motors also uses this platform to collect feedback from its customers and understand their expectations from the company. The valuable customer feedback is later utilised to improve the products and solutions offered to customers for better fleet utilisation. Tata Motors celebrates the National Customer Care Day on 23rd October to commemorate the sale of Tata Motors 1st truck, rolled out from its Jamshedpur plant in 1954 on the same day. Associated channel partners, staff and customers are felicitated and recognised by the company for their long association and contribution to Tata Motors’ success.Grahak Seva Mahotsav is a service camp held scheduled from 1st November to 30th November 2020 at over 1500+ dealers and Tata authorized service stations in India for its commercial vehicle owners. The service camp will provide the Tata Motors customers withcomprehensive vehicle check-up. In 2019, the Grahak Seva Mahotsav received an overwhelming response with over 1,60,000 customers visiting the camp.


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