fourth day of the fashion and lifestyle Mela


➢ Models and fashion designers performed on stage

Bhubaneswar: In collaboration with Indian Chamber of Commerce and Women Entrepreneur Council (INWEC), a fashion and lifestyle mela is being held at Patia Paltronics Ground.  Today was the fourth day of the mela.  This mela has been successful for the last 3 days.  Every evening thousands of spectators are coming and enjoying. On the fourth day, Evos Buildcon Pvt. Chairman K.K. Rath &  Brahmanand Meher, Managing Director of Arundhati Jewellers, shares his views on handicrafts in Odisha.  They also highlighted various initiatives supported by their organization in Odisha where weavers and traditional artisans are creating valuable products for their companies with the help of their designers.  The session was moderated by Prasanna Patti, member of INWEC.  Students from more than 9 schools participated and performed well in the inter school dance competition.  Their performances entertained the audience. Parents and family members of the students participated in the program and encouraged their children.  The winners of the Inter-School and Inter-College Dance Competition were felicitated by INWEC Convener Sukirti Patnaik, Co-Convener Tanya Patnaik and Evos Chairman K.K.  Rath presented the award.  The first prize of Rs.50,000, the second prize of Rs.25,000 and the third prize of Rs.15,000 were given to the winning teams.  The main attraction of the mela today was the fashion show.  Skilled Design Studio Designer D.  Shivshree, Shipra Gupta of Evolve, Shaswati Mahapatra of Odissi Handloom, Soumya of Bivavari and Susma Epari of Jyotsna Jewellery showcased their latest designs and handloom wear.  Designer Sukri Gupta’s collection for mothers and children attracted the audience.  The collection brought smiles to the families who attended the event.  INIFD at the mela  Fashion Institute presented their clothes with their students.  All the fashion show designs saw innovation, diversity in use and integration of traditional handlooms with modern accessories.  On this occasion, various renowned designers shared their design experiences and views on the future of the designer ecosystem in Odisha.  Mission Shakti entrepreneurs were awarded in this event.  Sukirti Patnaik thanked Chief Minister Naveen Patnaik for changing the lives of many women entrepreneurs at the grassroots level.  Sukirti Patnaik also emphasized on the need for change in handloom lifestyle products.  She said that this mela will show the way forward to the designers.  Tanaya Patnaik agrees with Sukirti and says that in this globalized world, modernization of our tradition is the only way, where the value proposition of our products is unique.  The mela is an eye opener for everyone.  There is a universal appreciation for our products.


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